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John Lewis Advert Campaign Caps Big Run of REO Syncs

December 5, 2019

New York, NY (December 9, 2019) Mojo Music & Media, the fast-growing global independent publisher, is celebrating landing REO Speedwagon’s “Can’t Fight This Feeling” in retailer John Lewis’ Christmas advertisement – arguably the most coveted campaign of the year in the UK. The song, covered by Bastille front man Dan Smith, is featured in the heartwarming 2 ½ minute animated advert which debuted during a broadcast of The X-Factor and has since been in constant rotation on TV and racked up millions of views online. It is one of only three songs written by American writer/artists to be featured in the 12-year history of the John Lewis campaign.

“Can’t Fight This Feeling”, a single from REO’s 1985 Wheels Are Turnin’ album, topped the US Pop chart and hit #16 in the UK when it was originally released. Within hours of the campaign’s debut, the original recording promptly returned to the UK Top Songs chart with the newly-released Bastille cover now racing up the charts as well.

This latest sync is the cherry on top of a stellar run of placements for Mojo and REO. In the 10 months since taking on the band’s catalog, the Mojo Music creative team have placed more than 20 high profile licenses for various of the band’s songs including such feature films as Disney’s Penguins and Universal’s Jay & Silent Bob reboot, such acclaimed TV series’ as Netflix’s Stranger Things, HBO’s Big Little Lies and FX’s American Horror Story and advertising campaigns for Subway and Caterpillar.

Further, the Mojo marketing team, always looking for strategic ways to lift their writer/artists’ pop culture profile, worked with the supervisor of CBS comedy The Neighborhood to license music and a band t-shirt around a storyline where the lead characters are getting psyched up to attend an REO concert. They also worked with the promo team at Showtime on recurrent promos for their dark comedy On Becoming A God In Central Florida.

In order to ensure that all significant syncs are not only lucrative but grow brand awareness and drive streams, ticket and merch sales, Mojo marketing staff make a ton of noise online promoting placements via Twitter, Instagram, Shazam, YouTube and Facebook, driving fans to the streaming services and artists’ socials and websites.

According to Mojo founder and CCO Pete Shane, “Working with REO Speedwagon’s catalog is a dream come true. Their songs are powerful for sync because they’re able to express a wide range of emotions connecting them to generations of fans all around the world.”

According to REO’s Kevin Cronin, “Good music publishing to me is all about personal relationships, experience in the business, creative thinking and respect for the art of songwriting. The team at Mojo Music check all those boxes for me. My song catalog has taken a giant leap since Mojo took over the reins!”