Brand & Legacy Marketing
GETTING SOCIAL, GOING DIGITAL AND IMMERSING
We help our writers and artists manage their social and digital footprint, including complete upgrades of web and social sites, direct-to-consumer sales platforms, branded digital programming, custom apps, games, emoji, filters and other custom content. And we work with leading creatives in interactive and immersive technologies to reimagine artists’ heritage– their songs, recordings, images, videos, films, writing, art, etc – via augmented and virtual reality and other emerging media in order to allow fans to experience their work in exciting new ways.
REISSUE, REMIX AND REFRESH
We find our writers’ and artists’ true fans at their record labels and work with them to reimagine and reissue defining albums, produce value-added anniversary releases and boxed sets and make sure complete catalogs are remastered, digitized and made available everywhere across all formats. We invite leading DJs, producers and artists to create artful remixes of classic tracks and then promote them at clubs, on-line and in soundtracks. We find ways to reinvent classic songs for new generations via covers, samples, interpolations and tribute albums featuring a carefully curated mix of today’s artists.
APPAREL, MERCH AND LIFESTYLE BUILD THE BRAND
We help our clients strengthen their brand identity, streamlining and securing trademarks, clearing the market of low quality or bootlegged product and launching branded lines of apparel, accessories and other custom merchandise. We collaborate with our clients and partners in retail and hospitality to develop and execute a comprehensive lifestyle strategy, including activations and exhibits, branded consumer products, themed restaurants, pubs and clubs and wherever else our imagination takes us.
BIOS, BIOPICS, MUSICALS AND FESTIVALS BRING LIVES TO LIFE
When true to an artist’s essence, books, films and musicals can make an indelible and lasting impression on the culture. We solicit inspired authors to capture defining life stories and work with leading filmmakers to produce compelling biopics. We work with top directors and producers to explore the making of stage musicals and mixed-media installations based on our writers’ and artists’ music and careers. We help conceive and produce unique live events, tribute concerts and branded lifestyle festivals, building them to reflect the unique musical and social heart of our artists.